Privacy Policy

Bloom: Women's Wellness mobile application

Effective Date: June 8, 2026  •  Last Updated: June 8, 2026

1. Introduction

Bloom: Women's Wellness ("Bloom," "we," "us," or "our") operates the Bloom mobile application (the "App"), a women's wellness app. This Privacy Policy explains how we collect, use, disclose, and protect your information when you use the App, and the privacy rights available to you, including rights under the California Consumer Privacy Act as amended by the California Privacy Rights Act ("CCPA/CPRA").

Because Bloom is a wellness app, some of the information you share with us — such as your date of birth, allergies, menstrual cycle length, health goals, and supplements you take — is health-related and is treated as sensitive personal information. We handle this information with extra care, as described below.

By downloading, accessing, or using the App, you agree to the practices described in this Policy. If you do not agree, please do not use the App.

2. Information We Collect

2.1 Information You Provide Directly

When you create an account and use Bloom, we collect the information you choose to give us, including:

• Identity information — your first and last name.
• Email address — used to create and secure your account and to contact you.
• Date of birth / age — to confirm eligibility and personalize wellness content.
• Health and wellness information — allergies, menstrual cycle length, health goals, and supplements you take.

2.2 Information Collected Automatically

When you use the App, we and our service providers may automatically collect limited technical information, such as device type, operating system, app version, and basic diagnostic or crash data used to keep the App working reliably.

3. How We Use Your Information

We use the information we collect to:

• Create, secure, and manage your account.
• Provide and personalize Bloom's wellness features, including cycle tracking, health goals, and related guidance.
• Power in-app AI chat features that respond to your questions (see Section 4).
• Process subscriptions and purchases.
• Send push notifications, reminders, and important account or service messages.
• Respond to your inquiries and provide customer support.
• Maintain, troubleshoot, and improve the App.
• Comply with our legal obligations and protect the rights, safety, and security of our users and Bloom.

4. How We Disclose Your Information

We do not sell your personal information, and we do not share it for cross-context behavioral advertising. We disclose information only to the service providers that help us operate the App, and only as needed for them to perform their services on our behalf:

Service Provider	Purpose	Information Involved
RevenueCat	Subscription management and purchase processing	Account and subscription identifiers
OneSignal	Push notifications	Device push token, basic device data
Anthropic	Powering in-app AI chat features (Bloom's wellness chat)	The content of your chat messages, which may include health-related information you choose to share

We may also disclose information when required by law, to comply with a legal process, to enforce our terms, or to protect the rights, property, or safety of our users or Bloom. If Bloom is involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction, subject to this Policy.

5. Data Retention

We retain your personal information for as long as your account is active or as needed to provide the App, and afterward only as required to meet our legal obligations, resolve disputes, and enforce our agreements. When information is no longer needed, we securely delete or anonymize it. You may request deletion of your account and associated data at any time (see Section 7).

6. Data Security

We use reasonable administrative, technical, and physical safeguards designed to protect your personal information, including your sensitive health information. However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.

7. Your California Privacy Rights (CCPA/CPRA)

If you are a California resident, you have the following rights regarding your personal information:

• Right to Know / Access — request the categories and specific pieces of personal information we have collected about you.
• Right to Delete — request that we delete personal information we collected from you, subject to certain legal exceptions.
• Right to Correct — request that we correct inaccurate personal information we hold about you.
• Right to Limit Use of Sensitive Personal Information — direct us to limit the use of your sensitive personal information to what is necessary to provide the App. We already limit our use of your health information to providing Bloom's services.
• Right to Opt Out of Sale/Sharing — we do not sell or share your personal information, so there is nothing to opt out of; we will update this Policy if that ever changes.
• Right to Non-Discrimination — we will not discriminate against you for exercising any of your privacy rights.

7.1 Categories of Personal Information We Collect

In the preceding 12 months, we have collected the following categories of personal information, as defined by the CCPA/CPRA:

CCPA/CPRA Category	Examples	Collected
Identifiers	First and last name, email address	Yes
Personal records	Date of birth / age	Yes
Sensitive personal information (health)	Allergies, menstrual cycle length, health goals, supplements	Yes
Internet / device activity	Device type, app version, diagnostic data	Yes
Geolocation, biometric, financial account data	—	No

7.2 How to Exercise Your Rights

To exercise any of these rights, email us at contact.bloomapp@gmail.com. We will verify your identity before processing your request and will respond within the timeframe required by law (generally 45 days). You may use an authorized agent to submit a request on your behalf.

8. Children's Privacy

The App is not directed to children under the age of 13, and we do not knowingly collect personal information from anyone under 13. If you believe a child under 13 has provided us with personal information, please contact us at contact.bloomapp@gmail.com and we will delete it.

9. Third-Party Services

The App relies on the third-party service providers listed in Section 4. These providers process information on our behalf and are bound by their own privacy commitments. We encourage you to review their privacy policies to understand how they handle data.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will post the revised Policy with an updated "Last Updated" date and, where appropriate, notify you within the App. Your continued use of the App after changes take effect constitutes acceptance of the revised Policy.

11. Contact Us